Published by Joe on 05 Mar 2009 at 01:09 pm
March 5, 2009
What are you willing to give up? What are you willing to forego to make your dream come true?
In my February 26th post, there was quite a bit of back and forth about the different methods we can use to stay independent, or to find alternatives to the network model.
A lot of it comes down to what we are willing to live with? Mostly money wise. Don Herdzfeldt and Bill Plympton have to make financial and lifestyle choices to make their model work. And to them, that is a choice for their quality of life they are willing to make. Some are not willing to part with their big screen TV’s and a zillion channels or the car that will give them the most ego building bang for the buck, in exchange for a life in the arts. If you check out my Jan. 23rd post, the story of Dr. Suess shows a willingness to keep his lifestyle simple in exchange to do what he loved. Make books. He had offers to work for Warner Brothers as a movie writer for a lot of money. He turned it down. And our lives are all more enriched because of that decision.
Before I got into television, I lived an extremely frugal life with my wife and my small illustration and animation studio. I did independent films for love, knowing not to expect riches. When Rocko happened, I suddenly found cash flowing into my account, not really knowing what to do with it. So I stashed it. It wasn’t long before I found the consumer way of life though, and began eating at expensive restaurants and staying in top hotels. I developed some poor habits ( but I have to admit, had fun doing it. Travel is one extravagance I don’t regret, but there are more inexpensive ways of doing it.) Now, two kids, a divorce, and a stock market collapse later, I’ve learned to develop new habits. Not to mention a very conscience approach to how my purchases effect the earth, it’s global citizens and finite resources.
But I am also approaching my two new projects independently. That means pulling back on expenses. Being more prudent in my spending. That is my choice. I’m still far from the numbers I would like to bring my budget down to, but I’m working on it. There were a lot of aspects to Rocko and Lazlo I loved. But that is why I would love to be in the position to keep producing them. But I sold them to the network. In exchange for short term cash, I gave up my right to keep making them without the network. Now they sit on a shelf collecting dust.
My new projects will not carry that same fate. Not sure how they will turn out, or what the final outcome will be, but I’m willing to take that risk.
I’d rather make films and books, continue teaching what I know, and run my small studio with attention to quality and conscience choices, both socially and environmentally, then be under the thumb of a conglomerate. Of course , if it came to not being able to put food on the table for my daughters, I would have to re-evaluate that. We still eat and live in houses ( although mine is small) that would have been a luxury a couple of decades ago, and in most parts of the world still are. We could all use a little perspective.
For now, my daughters are fine. Except they have to put up with their dad’s cooking. But it least I can sit with them at dinner and tell them how much fun I had working on my film that day. And keep an eye on them that they don’t get sick from my cooking.
Terry on 05 Mar 2009 at 7:34 pm #
Heh. If your working hard, have food, and love what your doing, your the wealthiest person on the planet, in my perspective. Besides, “Small houses hold alot more love.”
About selling Rocko and Lazlo to the network.. you have plenty of room for more characters now. ^_^ Sure a piece of them may be sitting on a shelf somewhere, but a bigger piece will always be in our hearts, and yours. That’s what’s important. (Besides, there’s plenty of fan-fiction on the net, so the story’ll always continue. :1)
And don’t you know? Culinary and Artistic talent comes from the same place, so I’m sure your cooking is fine.
Still looking forward to your new projects. ^_^
Jane on 06 Mar 2009 at 12:51 am #
Ever since I started reading this blog, I’ve found that it springs to mind whenever I’m deciding between “want” and “need.” It’s like the little “shoulder-angel” telling me to save money, and for that I’m grateful.
It’s funny that you mention inexpensive traveling, Joe, because your lessons about saving money and focusing on what’s important *really* come in handy now that I’m in Japan for the semester. I still check this blog regularly, as it really reminds me to plan ahead and to pay proper attention to my artwork. I think it’s a double-edged sword that writing/drawing/etc. can be done almost anywhere. You have the freedom of always being close to what you love to do, no matter where you are, but because of that accessibility, you also have the pressure of feeling the need to do it all the time. At least, that’s how I feel. Maybe it’s a common issue? Anyway, it’s great to have a reminder about staying sensible and creative even in entirely unfamiliar surroundings.
Best wishes!
(You mentioned two projects. What is the other project, besides your film? Is it the book deal you mentioned in an earlier post?)
Joe on 06 Mar 2009 at 1:29 am #
I like your posts Jane. Thank you.
I have a new series that I’m putting international distributers behind. It’s a complicated deal, but we will see if it works.
Joe Murray
Mike Fyke on 06 Mar 2009 at 6:24 pm #
I admit i wanted to comment on your post frequently, but I have to admit, I have always felt a little intimidated. You definitely inspire me and keep me thinking twice about my own ideas and dreams for the future, to preserve my love for the art of animation like Walt wanted.
I think I can relate to putting your ideas out there for the world to see like a proud parent. Once your idea is out there, others will interpret it, and use it for there own means, usually money. But it doesn’t always have to be this way, your words and work inspire us all, and make me hope my independent dreams can come true. Like always keep up the inspiring posts and work.
Mike Fyke
Noel Doss on 07 Mar 2009 at 12:58 am #
Keep up that good work joe I feel sorry that you sold Rocko and Lazlo to the network
but like you said that won’t happen again, I can not wait to see fishHead I hope
people out will undersand more about it’s been a hard time right now.
Thom on 07 Mar 2009 at 1:02 am #
Hi Joe!
I’ll have to keep this brief as I’m running out of time – else, I’d be babbling on about how brilliant your work is!
Anyways, I have a question that I hope you don’t mind answering in brief. I’m certainly not savvy in this regard, so I apologize if this sounds a bit naive:
Regarding your comment about selling Rocko and Lazlo to the network – If for whatever reason you were to somehow reclaim rights to these shows and their characters, would you consider further production?
Kind regards,
Thom
david essman on 08 Mar 2009 at 5:34 pm #
What if a studio creates a pilot episode for an independent series, and instead of ’selling’ it to the network, sell it directly to the viewers, by putting it for sale online at itunes or somewhere similar(I use itunes because they have DRM, which some hate, but it does seem to protect the video from being illegally shared.)
Say the pilot is sold for $1.99. the studio would make $1.44 per download.
If the studio could build an audience(if it were the first studio to try it, it could probably get some attention). Perhaps a viral marketing campaign featuring clips put on youtube, and a website to introduce people to the concept and characters.
two things will happen with the pilot.
1: the sales of the pilot would fund future episodes.
2: feedback from the audience(most of it has to be taken with a grain of salt, but there will be some genuine feedback)
on average itunes sells 160,000 downloads per show. i think that is per episode of a show.
thus if the pilot sold the average of 160,000 downloads of the pilot would yield over $230,000 for production of another
but that figure is based on episodes of TV shows that have already aired. So who knows how many people would try out a new show.
The amount of money made from the pilot= the number of episodes ‘the people’ order for the first season
The budget of a typical animated show on Nickelodeon and Cartoon Network was the only figure I haven’t been able to find.
the best case scenario, would be that the pilot sales fund the first season, and each episode of the first season help fund future episodes.
This method’s success would really be determined by it’s “ratings”. So the more people that are paying for and watching the show, the longer it’s able to continue.