Joe was born and raised in San Jose California during it’s rapid growth of becoming the silicon valley hotbed of new ideas and business. After a summer in art college at age 14, Joe landed a full time job as a caricature artist at 16, and by 17 was an illustrator for an advertising agency and a political cartoonist for the local San Jose paper.
By 21, Joe had already established his own art studio helping clients such as Apple computer and IBM with his award winning characters, art and story. The studio grew to include newspapers, magazines and top advertising agencies to it’s list of happy clients. By the late 80′s, animation began to enter Joe’s life as he went back to college to new studies in the art of adding motion to his characters. His first film garnered a Student Academy Award and Focus film award, and was soon showing on NBC television and many top film festivals such as Sundance. Further film work led to ID spots for MTV and an invitation to pitch an animated series to a new cable network called Nickelodeon. When the series was picked up, Joe moved his studio to the Los Angeles area to take advantage of the extended talent pool.
“Rocko’s Modern Life” debuted in 1993 to high ratings and still continues airing its initial episodes as well as becoming one of the hottest selling DVD’s of the summer of 2013. The studio continued on with new clients and a host of children’s books for such publishers as Random House. One of those children’s book ideas became the genesis for a new series developed for Cartoon Network called “Camp Lazlo”. Joe’s studio produced the series along with Cartoon Network, with the highly rated show winning several international awards as well as two prime time Emmy Awards.
Joe and his studio continue to work developing new ideas and characters for various companies on a commission and consulting basis. He authored a book for WatsonGuptil/Random House and the studio is currently in production of Joe’s independent film “Fish Head” as well as commissioned work.
He lives and works in the Los Angeles area with his Wife Aleide and his 3 children.