I was speaking with my old high school art teacher Mark Briggs yesterday ( he just turned 94 last week and still “sharp as a tack”), and we got on the subject of branding. He said he just learned about it as it is being used in the contemporary business world, to him it was something you did to your cattle.
I told him I just recently had an executive tell me they wanted to be part of the Joe Murray Brand. I never thought of myself as a brand, but I’ve been told my work stands out as it’s own thing. I’m not part of a Nickelodeon look, or a Cartoon Network look, and I am definitely not a PBS look. There may have been a time in my highly ambitious 20’s and 30’s where this would have been a highly prized label. But it’s funny that by the time it takes to achieve such a “brand” as an artist, there are different things that are important to you.
To just maintain honesty in your work, and the way you do business. To lead a simple life and do no harm ( or the least amount of harm) socially and environmentally.
And one thing that I’m finding more and more important ( and that actually what my new show is about) is that we are all one. All around the world, we are all connected to each other. What you do to another, good or bad, you do to yourself.
I guess that can be part of the brand, but then we are all one global brand. Right?
Life is good.