I had lunch with Doug Lawrence the other day, and we were discussing Rocko, and why it seems to have such staying power. ( and why the DVD’s, are selling like hotcakes, with Shout Factory having a few more surprises up their sleeve.)
I remember when Rocko first ended, Nick tried to paint it as a failed experiment. Practically a failure. I was proud of the episodes we produced but couldn’t figure out why it wasn’t resonating with more of an audience. But it seems like Nick’s attempts to bury it and scuttle it luckily didn’t take hold. They should be proud of the risk they took at the start. And I’m sure they like the revenue they are making off of a project they paid for 20 years ago.
I’m not patting myself on the back here, but I remember telling the Nick execs that I was trying to make something that was “evergreen”. Something that keeps coming back and remain relevant even 20 years from now. I was using that argument as a reason to keep the budget healthy and don’t meddle with the content. ( The constant requests to change the target audience and bring it down to “rugrats’ targets is what led me to say “This is enough”).
But it was that, and, as I always say, the dream team crew we were able to put together, with talents such as Doug Lawrence, whose gags and stories still remain the favorites of quite a few fans.
It’s also that a lot of those who started watching as kids, are now experiencing the “modern life” angst at an older age that we chose to lampoon, satire and caricature. Doug says “We said something”.
Plus it’s just weird.
I’m proud of that.